Silvana Longo

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Silvana Longo

Magazine Editor and Freelance Writer, specializing in Interior Design and Travel

Preparing for the Public Relations Process. Creating a Magazine Feature-Worthy Social Media Brand and Drafting the Perfect Pitch to Get Your Work Featured in Design Magazines

During the public relations process, editors and contributors are looking at your written copy and social media channels to better understand your brand’s aesthetic, personality, and values. Therefore, it’s important that prior to starting the public relations process, to improve your written copy and visual branding. 

In the first half of this two-part session, Nicole will provide you with 15 minutes of actionable steps you can take and implement to set up your social media brand that gets noticed by the press. 

In the second half of this two-part session, Silvana will provide you with 15 minutes of actionable steps you can take and implement to approach the magazine pitch process and craft the ideal pitch for your interior design or build project. 


BIO

With editorial experience that runs the full gamut of lifestyle niches—from interior design, decor, travel, fashion and food—Silvana Longo is a Toronto-based content creator and curator, inspired by beauty with an innate calling to express it through the power of words and images. Silvana’s publishing career started as a beauty editor for custom magazines at the onset of custom publishing in North America. Silvana then dabbled in fashion writing, uncovering collections and profiling successful Canadian designers, such as Dean and Dan Caten of the wildly successful international brand, DSquared2. It was a matter of time before the love of interior design and architecture captured her heart and for eight years, her passions happily collided in her professional life as magazine editor of various Toronto design publications. A total of 54 issues where she created, collaborated and assigned quality content that resonates with design aficionado readers as well as the professional design community. Presently, Silvana is the travel editor of Panoram Italia magazine, which explores the many beautiful places in Italy. She also does freelance magazine work for Living Luxe, DesignLines, and has been published abroad. She is an avid Italo-phile, highly proficient in both spoken and written Italian and is most happy exploring the beauty, design, architecture, food and incredible sights in Italy and beyond. As a lifestyle expert, it’s Silvana’s privilege to practice her storytelling art featuring the latest innovations, products, trends in the market, always exploring the global influences that shape local perspectives. From stunning interiors to spectacular places, Silvana continues to hone her craft and passions by writing editorials for print & digital publications, blogs, press releases and on-brand messaging for marketing campaigns. Whether it is an editorial for a publication, or your brand needs some sparkle…Connect with Silvana so that she can tell your unique story.