Shamanna Kelamangalam


Shamanna Kelamangalam

Director of Architectural Sales & Technical Support

Natural Fractals – Designed by Nature – Imitated by Ceramics

Using natural fractals in interior design is not new. Biophilic design has been relying on natural fractals. Fractals which are repetitions of patterns in smaller and smaller scales. A key property of fractals is their similarity, where a similar structure is apparent in increasing or decreasing magnifications. This presentation focus is on natural fractals and the role of ceramics in imitating these natural fractals. A brief discussion on ceramics, their types, properties, and manufacturing process to imitate natural fractals. How the use of ceramics is not only sustainable but also offers a healthy environment while complying to various sustainable standards laid down by LEED v4 and WELL v1 and WELL v2 Objectives of the presentation 1. Understand the need for natural fractals in interior design. Effects of over exploitation of natural fractals and the need to look for an alternate material that is sustainable. 2. Ceramics and their role as an alternate natural fractal material. Their non-toxic raw material mix, their low or no VOC, material transparency and the process that helps them replicate natural fractals. 3. Learn how the various strategies employed by use of ceramic tile fractals comply to achieve LEED prerequisites for Material transparency, Environment product declarations and pilot credits 4. Understand how use of ceramic tile fractals inside a building helps comply to WELL rating systems of Optimizations for Enhanced Material safety, Material transparency, Biophilia -1 and reduced or low VOC Natural fractals are gaining popularity in interior design. The texture and aesthetics of natural materials are most used in interior design. Examples of wooden planks, marble and natural stone abound in interior design. Use of natural fractals in interiors helps in improving the moods of occupants, reduce stress and provides a calming atmosphere. In fact, biophilic design looks at using natural materials to the maximum extent in its original form. But this has led to excessive use of natural materials. Exploitation has led to biodiversity loss, erosion of soil and deforestation. Mining for natural stone has led to loss of green cover and an increase in greenhouse gas emissions which is contributing to climate change. To reduce the impact on environment, be sustainable and provide fractals that imitate nature an alternate material is required. Ceramic tiles can imitate natural fractals. Thereby reducing the impact on environment, be sustainable and provide a healthy environment. Why ceramics? Ceramics are produced today employing very advance technologies. The ink jet printing on ceramic tiles can imitate natural fractals like wood, marble, granite and even leaves of a tropical forest. This reduces exploitation of our limited natural resources. Ceramics support sustainability efforts as they do not contain toxic elements in their raw materials and can be recycled. They do not emit any VOC, hence are able to provide a healthy interior environment. Ceramics can provide Light reflectance Values, which helps in choosing the right tile for increasing light in an interior application or reflect excessive light in an exterior application. The presentation concludes by highlighting the compliance of ceramics to various LEED and WELL requirements that helps projects attain high sustainable standards and provide a healthier environment for building occupants.


Shamanna is passionate about ceramics and has been promoting to architects and designers for over 20 years. His product knowledge has helped ceramics be applied in a variety of design concepts in prestigious and landmark projects globally. Understanding the design intent and the purpose of the space, he has been able to advise on the appropriate product that satisfies function and aesthetics. His exposure to the World of accessibility started with providing tactile flooring to GO Transit in 2005. A brief course at the Ryerson School of Disability Studies helped him understand the needs of the disabled population. He has not only been able to propose appropriate products that address this very need , but also source products. Shamanna is proud to have worked on some of the landmark projects like VIVA Bus program for York Region (Comprising of 92 bus platforms), Union Station Revitalization, CIBC Square, Massey hall, Princeton University and Corus Entertainment Building to name a few. Shamanna has acquired extensive knowledge not only on the product, but also in its installation. Ensuring proper specification of the product, he works with the installers and contractors sharing his knowledge on installation and installation products Shamanna has a Bachelor Degree in Life Sciences and a Diploma in Business Management with specialization in International Business. He is a WELL AP and a Certified Technical Representative (CTR) from CSC. He is willing to share his knowledge through CEU presentations and through his podcast channel TILETALK.