President, Founder, Visionary Design Marketing, Design Harmony, Speaker
Biophilia: The Human NEED for Nature
The fastest growing influence in design today is the realization that great design improves health and wellness. Studies from Harvard, Johns Hopkins and around the world prove the health benefits of design, and designers need to start taking credit for it. Learn what leading neuroscientists say about the future of our industry, and the potential that exists. The design world is just beginning to realize the paradigm shift, and designers are the epiphany that needs to take place. Are you ready?
“It’s about time designers get the credit you deserve…you improve your clients’ health . Period!”
Live Panel Discussion: Why and How to Market the Design Health Benefits You Provide!
This session will capture the content provided by today’s presenters and will give you a roadmap on how to integrate health and wellness services it into your marketing communications. How should you use “health-based design” in your marketing? Should you create collaborative studies with local universities or specialized health providers?
As a designer, architect, or trade professional, how will you become the early adopter, the authority, providing design that improves your client’s health? How do you establish yourself as a leader in designing for wellbeing? How do you OWN it?
Panelists Mike Peterson, President, Visionary Design Marketing and Linda Kafka will share their expertise and knowledge using examples of how other designers are promoting their business in this fast-growing global wellness market. Get multiple tips and ideas that will jump start your marketing after the event. This is the “application and action step panel” of the Livable Design Summit. Don’t miss it!
Mike Peterson, President and Founder, of the innovative marketing and brand firm, Visionary Design Marketing and Design Harmony. Visionary Design Marketing’s goal is to help companies create tailored, strategic and effective communications that are founded in a clear understanding of their brand.
Mike’s experience is rooted in years as a leading advertising executive at Hearst Magazines including House Beautiful and Country Living, working with leading national advertisers. Mike’s experience in the home furnishings industry include President/CEO of LaBarge Furnishings and as Vice President of Corporate Marketing for such companies as Henredon, Lexington, Drexel Heritage, and more. Mike has spent the last 9 years as Publisher of Luxe Magazine in Florida and Colorado. In this role, Mike helped interior designers, design centers and luxury design firms better grow marketing strategies for their businesses.
Mike is a regular keynote speaker and panel moderator at High Point furniture market, the Dallas Market Center, The Las Vegas Surfaces Expo, the Atlanta Decorative Arts Center, IWCE, and at numerous IFDA and ASID events around the country.
More information can be found at visionarydm.com