Meet Our Speaker

Julia Rosien
Julia Rosien

President of Brand & Digital Marketing,
Restonic Mattress Corporation

The Power of Content Marketing During a Crisis – A Case Study

In these changing and unsettling times, the customer journey from consideration to conversion has never been more challenging. Even before COVID, many business owners were struggling to adapt to quickly evolving shopper habits and preferences. The pandemic simply accelerated the need to acclimate quickly and effectively.

In this session, Julia Rosien, Vice President of Brand & Digital Marketing for Restonic Mattress Corporation will discuss how her teams have built a connected online community – prior to the crisis – and how they’ve stayed connected throughout it. By leading with empathy and leveraging the power of content marketing, Restonic’s social media channels have grown more than 500% and social media communities by 5,000%.

 She’ll walk attendees through the company’s high level strategic digital goals as well as the steps she took that pushed the brand from the sidelines to center stage.

Julia Rosien, as Vice President of Brand & Digital Marketing for Restonic Mattress Corporation, serves as the brand liaison for Restonic’s family of brands, which includes Scott Living and Biltmore Estate. She also oversees all national and digital advertising and brand initiatives, working closely with retailers, sales reps and licensees around the globe.

She’s a frequent guest speaker at conferences throughout North America, including 140 Conf, TEDx and a multitude of regional and industry-specific events. As a marketer, brand evangelist, writer/blogger and speaker, she employs lessons learned from her diverse past, which includes being an editor of a national pregnancy magazine, college instructor and teacher at a women’s prison.

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