Meet Our Speaker
Digital Director. YouAreUNLTD.
Aging is a Powerful Market Driver
We Talk About Ageism as a Barrier to Success – The Broader Story is Really About How to Succeed in this New Aging Economy.
We all know that the population is aging – but do we understand how it is transforming our society and our business?
A new variety of aging consumers (45 to 70) are and have arrived at their later years with unprecedented diversity in terms of tastes, demands, aspirations, and expectations for their own lives—all of which go well beyond what older consumers put up with even a generation ago. Aging in Place or Living Well at Home? Words matter to this consumer.
Every industry—automotive, financial services, retail, insurance, entertainment, leisure, healthcare, and more—needs to develop innovations that truly excite and delight the new aging consumer.
Why? Because this is the largest and wealthiest audience in history. Their expectations will not be dampened by age, especially as they come to recognize the power of their unprecedented numbers and control (to the tune of 70 percent) of global consumer spending.
This 30-minute engaging and forward-looking session will introduce you to new insights and thinking to inspire fresh ideas that build competitive advantage. We’ll look at global trends and insights; who exactly this new aging consumer is (you’ll be surprised!); barriers to success such as issues around ageism and smart strategies that others have used to win in this dynamic marketplace.
Cass Enright has spent his career innovating brands and disrupting the status quo. He has helped some of the world’s most recognizable brands create award-winning marketing campaigns that stand out and make a difference. He is also an entrepreneur in the craft beer world, creating nationally recognized event and festival properties. Cass has been part of the UNLTD team since the early days and has made a significant contribution in bringing this emerging brand to life and driving new perceptions about aging.