Business Video

Preparing for the Public Relations Process. Creating a Magazine Feature-Worthy Social Media Brand and Drafting the Perfect Pitch to Get Your Work Featured in Design Magazines During the public relations process, editors and contributors are looking at your written copy and social media channels to better understand your brand’s aesthetic, personality, and values. Therefore, it’s…

If you are unsure how you will promote your business, build your brand, and get new clients in 2022, in this webinar/workshop we will discuss marketing strategies to implement in 2022. We will help you develop a plan to grow your brand and get new clients this year. Learning Objectives 1. Identify the three fundamentals…

Modify or Move? This is a question that should be asked by all older adults and people with disabilities. Planning ahead is the key to successfully aging in place and living independently. Does it make more sense for your clients to stay in their current home and modify it for their long-term needs, or should…

This session will center on creative ways to give people choices in how to design their homes, regardless of their health status. We will discuss ways to make homes more accessible for people with disabilities. A contest with the goal of improving the Canadian housing market through collaboration is encouraging more people to build homes.…

This session will help you learn how to integrate health and wellness services into your marketing communications. Should you work together with local universities to create collaborative studies around the effects of your product, or should you design your own studies? How will you become the early adopter, the authority, providing design that improves your…

If you’re just starting a business or have an established business, there’s room to grow. What’s next for your company? Today, companies are leveraging a strong online presence and social media to generate new clients and increase sales. Your company is one of a kind. Where will it go next? How will it grow and…

You invest lots of effort in creating great projects, but do you employ photography that best represents your work. Even projects that don’t make it in international design magazines can look their best. This program provides a few points to think about when shooting a business’s architecture. You’ll learn how to avoid breaking the law…

Today’s internet-savvy homebuyer prefers homes that meet modern building codes. These codes integrate ventilation, air quality, thermal health, moisture, dust, and pest control. Imagine how great it would be if you could purchase a home that was both environmentally friendly and affordable. Today, when buying a house, certain features are just expected: safety and security…

In this session, Liza Hausman, vice president of Industry Marketing at Houzz, will reveal trends in the residential remodeling industry. Specifically, she’ll look at trends accelerated by the pandemic and how they’re impacting customer decisions. Based on data from surveys of Houzz users, Ms. Hausman will talk about trends in renovations. his session will look…

This session will capture the content provided by the previous scholars, and will give you a roadmap on how to integrate it into your marketing communications. How should you use “health-based design” in your marketing? Should you create collaborative studies with local universities? As a designer or architect, how will you become the early adopter,…